![]() “I tend to be a little long-winded,” Gleason said while reflecting on his near-instant classic. Generic enough to apply to whatever scenario in which viewers might find themselves, it combined high-stakes drama and spot-on comic timing. Gleason’s dry delivery, coupled with the instrumental score he discovered while searching for dramatic reality-TV-show tracks, turned out to be ideal meme material. This year, the actress and model Shay Mitchell used the sound when she announced her second pregnancy, following in the steps of the singer Meghan Trainor, who used it in 2020 when she was in the third trimester of her first pregnancy. Footage of a lone tourist climbing to the top of Chichén Itzá in Mexico has been viewed 72 million times a restaurant’s demonstration of how you can cut a whole pizza to disguise eating a slice, 82 million. Through that repurposing, Gleason, who now works in advertising in New York, has gone viral again and again. Gleason’s sound has been used in at least 336,000 other videos. When a creator uploads a video to TikTok, they have an option to make that video’s audio a “sound” that other users can easily use in their own videos: lip-syncing to it, adding more noise on top or treating it as a soundtrack. ![]() They’re gonna know - is much, much larger. The post has been viewed more than 14 million times, but the reach of its exasperated exchange - Nobody’s gonna know. What he came up with - a mocking take on his conflicted inner dialogue - is now cultural history. Surely he, with his performance background, could be among them. TikTok had given so many users their 15 minutes of fame. A few of Gleason’s posts - him dancing to the “Law & Order” theme, a skit about clueless restaurant patrons - had gone modestly viral in the past, and he was intrigued by the possibility of making a megahit. That month, in the early days of the pandemic, American adults spent well over a billion hours on the platform, which had become the most downloaded nongame app in the world. In the interim, he recorded two or three videos a day, writing scripts and editing the footage on his phone. When Covid-19 temporarily shuttered indoor dining, he quit and moved back home before attending business school. Just before graduating from college with a musical-theater degree in 2019, he took a job at a nautical-themed restaurant in the Washington, D.C., area, where he served oysters and cocktails with names like Boston Tea Party and Blown Off Course. This approach is a fun way to engage viewers while subtly showcasing your brand’s identity and values.On March 25, 2020, Chris Gleason was in bed at his parents’ house in Pennsylvania, thinking up ideas for videos that might go viral. Then, in the “Devil” slide, you might humorously highlight a common challenge or quirk related to your industry, such as dealing with unexpected customer requests. You could start with a slide featuring an aspect of your business that represents “Me,” like yourself, logo or a product. How you can use it: You can use this sound by infusing a touch of humor and relatability into your small business content. For instance, individuals are sharing relatable quirks like overspending on Uber Eats or constantly struggling with full phone storage. The second slide, labeled ‘Devil,’ reveals a personal quirk or habit that might be seen as negative. ![]() ![]() The first slide, labeled ‘Me,’ showcases a photo of yourself. How it’s being used: This sound is utilized in a two-slide format. This not only adds a lighthearted touch but also humanizes your brand by sharing common challenges.Ĭredit: tammyhembrow on Instagram ‘ME AND THE DEVIL’ – Obsessed with Taking On Everything Solo,” followed by images portraying the hustle of managing various business tasks alone. For example, you might create a video with the text, “Something I suffer from: O.W.T.O.E.S. How you can use it: You can use this sound to connect with your audience and showcase relatable aspects of running a small business. For example, “W.T.M.A.L.M.S.L: Working Too Much And Losing My Social Life” with a photo of you working. How it’s being used: This trend is used for humor and is all about using two photos or slides, the first a photo of themself saying ‘Something I suffer from’, the next slide is the first letter of each word as an abbreviation with the sentence underneath, and a picture of the “suffering” in action. ![]()
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